If you are starting on TikTok and want an account to add followers and create a large community, you have two options: the business account and the content creator account. Each of these accounts is designed for a unique purpose and, depending on your needs, can help you grow further within the social network.
Having a TikTok account as a professional is easy and free. Just like a traditional or personal account, the user can choose the purpose of their account during registration. If you are one of the users here because you don’t know the difference between the two accounts and still don’t know which one to use, here, we will tell you everything you need to know about a TikTok Business VS Creator account.
About the TikTok Business account VS Creator account
Both Tiktok accounts are free and easy to register, but to know which one is right for you, let’s define the functions of each one:
The business account
The business account is designed for companies or businesses to connect with their customers more efficiently and quickly. This type of account is designed to show or sell the image of a company, its objectives, the working day and the benefits it contains. This allows reaching consumers more effectively than with a personal one.
Advantages and disadvantages
Among the benefits of a business account are:
- More advanced messaging
- Promotions and advertising features
- Automated DM
- Advanced features to facilitate a sale
- Create a product page in the profile
Some disadvantages of this account that you should consider are:
- You cannot access TikTok’s full music library.
- You have access to commercial sounds created by the platform
- Limited amount to make duets or join other content
- Cannot use the monetization tools
The content creator account
The content creator account is designed for a person to have a creative space to showcase with better benefits than a personal account. Still, you will not be able to showcase yourself as a commercial brand as the business account allows.
With this account, you do not have as much reach in advertising or launching an advertising campaign as the business account does. In this account, the idea is to get the audience through their tastes instead of channelling the needs of your consumers.
Advantages and disadvantages
Among the advantages you can find:
- You have access to TikTok’s library of music and sounds
- More ability to duet for interaction and responses
- Access to creator programs such as Creator Fund to monetize content and Creator Next to receive tips from the audience
- Features to promote public content
Some of the disadvantages of this account are:
- You can only receive direct messages from your friends
- Having 1K followers to put links in your biography
Is it better to be a business or creator account on TikTok?
One is not better than the other, but each has specific functions for which they were created. If you still don’t know which account is right for you, here are some tips below.
Use a business account in these cases:
- You have a big business
It is ideal for viewing statistics, information about groups, customers, interests, sources, genre, video playback frequency and more. All these functions are suitable for achieving the main objective of promoting a brand.
- If your target audience is the Y or Z generation
Most TikTok users are young, whether your audience is Generation Y (1980-1996) or Generation Z (1997 -2010). The largest app users are estimated to be between the ages of 10 and 29. However, there is a growing population between the ages of 25 to 54.
- Your audience is international customers
TikTok is such a large social network that you can get people of all nationalities to interact with your content. The app allows you to configure your content to reach your target audience directly if you want foreign customers.
- You need to post a lot of ads
The business account allows you to post many ads and diversify their dissemination. It will enable in-feed video ads, brand challenges, TopView ads and more.
Use a content creator account when:
- You have a small business or want to adjust it to you
This is the ideal type of account for a small business or one person’s positioning. You can create content to reach your target audience with broader tools than a personal account.
- You don’t need too many ads
This type of account does not require a large ad capacity, and you can make a big difference with small investments. It is estimated to cost $20 per ad group and $50 per ad campaign. You can also partner with brands to earn money by doing ad exchanges.