Undoubtedly, the short video platform TikTok has become a newly misunderstood genius of digital platforms. Since its explosion into everyone’s life in 2019, the platform has not stopped growing. It is gaining the ability to fight toe to toe with the giants of Meta.
It is that undoubtedly the strength of TikTok is in its relationship with the creators and how users can become content creators quickly. A new “TikTok” is born every day, with the possibility of generating money by creating content through the app.
How much money is made from TikTok views?
TikTok works based on a pay-per-1,000 view. The creators’ fund will be responsible for paying those people who have a community within the platform.
The payment amounts vary depending on the country and the possibility of reaching certain users. But, generally, it is between $0.02 and $0.07 for every 1,000 reproductions within the platform. That is to say, with a video of 1,000,000 views, you will receive a payment of between $40 and $70, depending on certain circumstances.
Requirements to generate money on TikTok
Likewise, as a content creator on TikTok, you have to consider that, as in other platforms, the payment system is not so simple. On TikTok, you must be part of the creators’ pool and consider where your views come from, as this will directly affect your earnings.
Undoubtedly, TikTok’s creators’ fund was a turning point for the short video platform. With this fund, the platform seeks to keep its creators happy, allowing them to generate income with their talent and skill.
To be part of this fund, you must have at least 100,000 followers and 100,000 monthly reproductions of your videos. Likewise, you must comply with the application’s rules of use and conditions to be approved once you make the application.
You must also publish at least a total of 3 videos per month. This is to avoid the case of viral accounts with only 1 video and to encourage the use of the platform and the creation of content. On the other hand, remember that you must be of legal age to earn money through TikTok.
Consider your demographics
To make payments, TikTok considers where your views and followers come from. For example, a million views from the United States will not have the same value as in Europe.
Another point to consider is that TikTok verifies both the authenticity of your views and the engagement percentage of your account. This is to analyze if you have a stable community or if any of your videos went viral for a specific reason.
Therefore, the views influence your earnings, the number of followers, and how they interact with you. The more followers you have, the greater the possibility of maintaining a stable monthly income, and your account can grow even more.
On TikTok, you don’t just earn money from views
Being part of the TikTok content creators’ pool not only opens the door to generating income from your monthly views. In this way, you will be able to originate other methods of income that the platform places for you so that you can continue to grow as a content creator.
TikTok works differently than YouTube, for example. So we can say that for uploading monthly videos, a “TikToker” will have to try to generate money. This is by using the different methods we will evaluate below offered by the platform.
Direct and “gifts.”
The directs are a way to earn money thanks to TikTok without the need to be part of the content creators’ pool. Having more than 1,000 followers and being over 16 years of age are the only requirements to unlock this platform feature.
Your audience can send you “gifts” directly within the platform through direct messages, equivalent to TikTok coins. These coins have a rate of 100 for $1.39, although this may vary depending on the region and taxes.
To withdraw the money earned from the gifts, you must have accumulated a minimum of $100 in prizes or “diamonds,” as it is usually called within the application. Likewise, this method of generating money is not infinite since, depending on the account, it may have a limit of $2,000 to $4,000. This is in case you are not part of the creators’ fund.
Sponsorships and influencer marketing
According to statistics, 65% of the brands participating on TikTok seek to generate engagement thanks to influencer marketing. This is why TikTok offers the possibility of being part of its influencer marketplace, where brands can contact you.
This way, you can collaborate with brands in campaigns where both will benefit both economically and in exposure. Many users do not participate in the creators’ fund but still receive brand sponsorship.
In any case, this will depend on your account and your work as a content creator. Some creators prefer not to be in the fund but still generate profits with the application.
Tips or donations
TikTok allows creators who participate in the fund to receive donations in any of their videos and not necessarily live. This is so that any fan can support their favorite content creator on any occasion.
Many content creators have taken TikTok to convert followers into direct buyers of their brands. This way, you can promote your product line thanks to the community of your account on the platform.
“Creator Fund | Creator Portal | TikTok.” TikTok Creator Portal, https://www.tiktok.com/creators/creator-portal/en-us/getting-paid-to-create/creator-fund/.