If you are a Facebook user, at some point, you may have asked yourself, “How can I generate money with the platform?” It’s normal, even more so, seeing how different platforms like YouTube and TikTok, for example, have their payment system based on views.
Below, we’ll explain how Facebook’s view-based payment and reward system works. In addition to how the platform’s content creators monetize their contribution to its ecosystem.
Facebook’s payment system: How much are the charges for views?
With stiff competition from TikTok, Facebook has recently updated its video payment and monetization policy. To allow its users to generate economic remuneration based on their views and the support they receive in their live videos.
In the case of Facebook, the pay-per-views system works depending on certain factors in the video. But in general, the user can start monetizing a video as long as it has exceeded 1,000 views.
Factors to consider
When monetizing a video, Facebook’s payment policy considers factors such as the target, the country, the type of ad, and your audience. Therefore, not everyone will be paid the same amount, even if their views are similar.
How much do you pay for 1,000 views?
As we have already said, 1,000 views are the minimum to monetize a video as long as you meet Facebook’s charging criteria. Likewise, users report that Facebook currently pays between $8.75 and $10 per 1,000 video views.
Monetization considers how much time users spend on your videos. It all depends on the factors above influencing your video and the type of ad your video allows. On the other hand, with the updates of this pay-per-view system, the time factor has also been implemented.
Criteria for monetization
For your Facebook account to be qualified to monetize a video, you must meet specific criteria. Among these, you will have a minimum of 10,000 followers and at least five direct videos in the month.
But the most important thing is that you are not required to have a minimum number of monthly views. But rather a minimum number of minutes that users must spend on your videos. With a minimum of 600,000 minutes of total views in the last two months between published videos.
In addition to competing with TikTok’s policies, this monetization system was implemented to facilitate the work of content creators. This was given many complaints in 2020 when many creators complained about the application’s lack of an efficient monetization system.
To be considered
One fact to consider is that factors such as information about your account and account content will also be considered for monetization. Details such as age and region, both of the user to whom the content is directed and of the creator, could mean a critical points in monetizing the content.
Likewise, the mere fact of complying with these requirements does not automatically make you valid for monetization. In any case, you must meet the other criteria and have a certain level of credibility. This is to ensure that troll accounts do not enjoy Facebook monetization.
On the other hand, the content of the video itself can directly affect its monetization since, given the audience to which it is directed, it can allow more or fewer Ads. Let’s not forget that the more ads the video has, the greater the possibility of generating money.
Monetizing without relying on views
In short, the answer is yes. Facebook offers a series of variants for content creators to see the fruits of their effort and talent. This is in the hope that their community can respond somehow and help the creator economically.
Possibility of adding in-stream ads
In addition to pay-per-view, Facebook offers its users a video ad service. Also called “breaks,” are advertising breaks at the beginning, during, or after your video.
In this case, the advertiser’s payment is per click, with an average of $0.89 for each interaction with the ad, where the content creator takes approximately 45%. However, this will depend on both the advertiser and the target audience of the video, as this is where the types of advertisers can come from.
Get your fans to subscribe or donate “stars.”
Facebook offers Pages a monthly subscription service, where creators can create packages for their users to receive certain privileges. This allows users to generate a monthly income based on their content.
From this system, the creator will receive 100% of the subscription cost if it is made directly from the Facebook page. If it is from the Android or iOS APP, 30% will go to the APP providers.
Likewise, Facebook also has a system of so-called “star” donations. This is a way for the user to show the content creator his appreciation for his material. Each star means $0.01 for the creator. They are reimbursing them economically for the same.