Entrepreneurs and businesses that to reach a wider audience through the use of ads can find deals for them on different websites, such as Yelp, which publishes ads that are then shown when accessing other applications or web pages from any device.
Many of the ads we see, for example, in online games or social media, are largely sponsored by Yelp, as it is one of the most popular review sites within companies.
What are Yelp ads?
Yelp ads are the advertisements that appear when you enter the website of any company that purchases Yelp services. Nowadays, with the rapid emergence of new local businesses, the owners are constantly seeking ways to promote their products or services through different platforms.
One of the most frequently used methods for this purpose is social media, particularly Instagram, where advertisements appear as we scroll and swipe through posts and stories of the people we follow. Undoubtedly, this marketing strategy is one of the most common nowadays.
In addition to this method of getting customers, Yelp will allow merchants to advertise their work through Yelp Ads, which offers the possibility of promoting a local business as well as allowing potential customers to find it, as well as allowing Internet users to access different reviews of each company.
How Do Yelp Ads Benefit Business Owners?
It’s often difficult for us to trust that a platform can help us reach more people through the means of advertising, but this is made possible thanks to Yelp Ads. HVAC (Heating/Ventilation/Air Conditioning) companies, plumbers, roofers, electricians, and any companies offering things related to home services and maintenance often turn to Yelp to reach more local customers.
On Yelp’s official website, users can read different reviews of the companies that pay for their advertising to compare opinions and choose the best product or service that suits them according to their needs.
How does Yelp work?
For example, people who need an electrician’s services or products can go on Yelp and look for “Electrician” in the search engine. There, they will be able to find all the electricians near their location who are being advertised by Yelp.
By clicking on the chosen electrician, you will be redirected to the worker’s profile on Yelp, where you can find their phone number, email, website (if they have one), reviews of customers who have hired this service, photos exhibiting examples of their work, and even the possibility of scheduling an appointment with the professional.
What services does Yelp for Business offer?
Yelp for Business users can access the basic services of the free version. If they prefer to have more advertising, they will have to pay an additional fee.
Basic plan (free)
This plan is free and allows you to:
- Update your business information.
- Upload audiovisual material.
- Respond to user reviews.
- Create a registration or Yelp offer.
Upgrade Package ($90 per month)
- Yelp Connect: Create different posts and share everything related to your business.
- Remove competitor ads: Remove any competitor ads by logging into your profile.
- Call to Action: You can add buttons for customers to send messages, calls, and other methods for direct contact with the company or entrepreneur.
- Business Highlights: Add different themes and designs to your page to make it more attractive.
- Logo: You can share your business logo to make it look more professional, which attracts even more attention from users.
- Slideshow: Select how you want to display the content of your pages, such as the order and positioning of photos or videos.
- Portfolio: Show your professional experience and previous work so that users can learn more about your skills. You can add images or audiovisual content.
How to cancel Yelp ads?
If you wish to cancel Yelp ads, you can either contact customer service by phone to request cancellation of the ad program, or you can do it online from Yelp’s website or app. If you have an ad program to promote your business page, you will need to check the cancellation terms based on the type of contract you have purchased.
Cancel Yelp ads by phone: Dial (855) 380-9357 and ask the customer service advisor to cancel your contract.
Cancel Yelp ads by contract
- Non-temporary contract: If you have this program, you can delete the ads at any time, so it will be easier to cancel Yelp ads since you will not have to wait for a certain amount of time for the ads to disappear.
- Paid products: The expiration date of the ads is the same as the cancellation date.
- CPC: When you cancel these advertising campaigns (Cost-per-click), Yelp will remove them completely.
A step-by-step guide to canceling Yelp ads
If you wish to terminate your partnership with the online advertising program, you must follow these simple steps:
- Go to Yelp’s official website by clicking here.
- Login with your account.
- Go to your business profile.
- Locate the “Billing” section.
- Click on “Your Products” and then “Manage”.
- Click the “Cancel” button, and select the corresponding campaign.
- Confirm the cancellation of Yelp ads.
If you want to pause your ads for a while rather than canceling them permanently, you can select the option “I plan to restart Yelp Ads in the future“, which will appear at the end of the procedure.
How to pause Yelp Ads for Businesses
If you prefer to pause your ads instead of canceling them, you can do so for some time until you decide to resume promoting your work. This option is allowed only once per campaign. You can pause Yelp ads online or through the application.
Pausing Yelp ads online.
- Log in to the Yelp app and locate the “Yelp Ads” section.
- Select “End Campaign” and move the product to the trash bin icon.
- Confirm that you want to cancel the advertising and tap on “Continue”.
- Complete the form explaining the reason why you decided to cancel the ads and tap on “Next”.
- Locate the button to pause the campaign.
- Next, please enter the date you wish to resume it.
- Confirm your decision by tapping the “Pause and redeem offer” button.
Cancellation by phone
If you prefer to speak directly with someone who can assist you with the cancellation process, please call 855-380-9357. The customer service hours are Monday through Friday from 6:00 am to 7:00 pm.
- “How Do I Cancel My Yelp Advertising Program?” Yelp Support Center, https://www.yelp-support.com/article/How-do-I-cancel-my-Yelp-advertising-program.
- “How to Cancel Yelp for Business Subscriptions [Money Saving Hacks].” DoNotPay, https://donotpay.com/learn/cancel-yelp-for-business/.
- “New Yelp Connect Features, Ads Services, and Enhancements.” Rio SEO, https://www.facebook.com/RioSEO/, 13 Apr. 2022, https://www.rioseo.com/blog/new-yelp-connect-features-ads-services-and-search-enhancements/.