When it comes to generating new insurance leads, many strategies can be pursued. However, not all of them will be equally effective. You have to consider that the insurance industry is very competitive, the offer is very wide, and the competition is not always easy for small or medium-sized companies.
Strategies to attract insurance clients
Although we will find many ideas, tips, and strategies to improve customer acquisition for insurance policies, the truth is that not all of them will be as effective as we may need. We often value the most common ways, such as communication and digital marketing. However, this does not always necessarily have to be the most appropriate.
We are going to review some of the most appropriate strategies to carry out a good customer acquisition regardless of the size of the insurance company that is looking for us.
The power of your clients
That is undoubtedly the first element that any insurer or insurance broker must consider when it wants to attract more customers. A satisfied client not only results in good reviews, something fundamental in the digital era but also opens up the possibility of working together with referrals.
Referrals, or so-called referral programs, are powerful tools for attracting new customers.
There are different ways to implement this type of strategy. The most effective is the one in which the satisfied customer can act practically as an ambassador of your brand. In this case, recommendations are direct and are based on satisfaction with the service received. That is a really good model for attracting customers.
Referral programs in which you use certain incentives are also very useful. For example, when you offer a certain discount or bonus for the referral number of the client who contracts with your brand.
Digital also extends to social networks in the insurance
That is another very important aspect. Until a few years ago, the idea was that social networks were not particularly suitable for marketing. In fact, they were understood more as an environment for communication between people. Today, we know this is not the case, and commercial networks have enormous marketing potential.
As commercial channels, both advertisements and direct actions are very good ways to attract new customers. In general, ads should always be aimed at the target audiences we are trying to reach. For example, interacting in environments where our products will not reach interested people would make little sense.
Does Google PPC work? Yes, it works, but with nuances
To give you an idea, Google receives tens of thousands of queries every second. This search engine does not offer exact data, but the estimate is that, for every second, around 70,000 searches are performed. You can easily crunch the numbers and realize the enormous potential that this implies even today.
The great advantage of Google Ads is that they will be able to put your marketing message in front of the right audience at the right time. If you are trying to prospect customers for car insurance, those users who search for this type of product will likely see your marketing message.
Websites, networks, and community
Another relevant aspect is sometimes neglected when trying to find new customer prospects. A good website, using social networks, good content, and being very interactive are the basic elements of creating a community. Think of the community as the foundation on which, back to the article’s first point, you will be able to generate customer referrals.
Creating a community around your services and products is an element that, in recent years, has proven to be particularly effective. Although it may initially seem like a waste of time, dedicating some effort to a good communication structure on the Internet will always be time well spent.
However, this communication must be effective. Creating web pages or social networks without content, that are empty, or with a very slow level of response and interaction with the user can be even worse and counterproductive.