How often do you need to make a last-minute purchase or on the spur of the moment? As a convenience store, QT seeks to support and meet the needs of American citizens, so it has been a smart move for them to incorporate the Apple Pay payment method.
At first, Quick Trip, better known as QT, was a privately owned store that lasted four years to take off in the convenience store line of business. However, QT’s success began in the 1970s when it opened its first gas station branch, which increased its potential customers since it was perceived as attractive to have the gas station and the store in one place.
Convenience is equal to advantages.
QT’s corporate mission is “To wisely invest dollars in community efforts that will help impact (in measurable terms) individuals in our society who are dependent on the charitable support of others. We believe the most effective way to do that is to invest our contribution dollars and volunteers in strategic efforts that help those at risk reach their functional capacity as successful, independent citizens.”
In other words, they are committed to investing in making American citizens more independent every day. One way to achieve that independence is with the 2P2 payment system, which allows customers to pay independently without intermediaries when making transfers.
Using methods for the convenience of customers gives them an advantage when positioning themselves in the U.S. market. The more payment methods you offer, the more benefits you will have.
Apple Pay as a payment method in QT
QT has two types of branches, convenience stores and gas stations. In both of them, it is possible to pay via Apple Pay. Before paying, the customer must be registered in the app and have the wallet linked to one or more verifiable accounts in Apple Pay.
Also, QT has an app that can be linked to the wallet. However, through this app, it is not possible to make payments regarding the gas station; this option in the app is only available for in-store items.
Other payments at Quick Trip
In the same lane of providing more convenience to customers, Quick Trip relies on Apple Pay, Android Pay, and Samsung Pay technology to offer more options. They also accept traditional payment methods such as cash, debit, and credit cards.
Advantages of using Apple Pay
QT’s vision is to help and support the safety and comfort of the neighborhoods in their vicinities. By creating this “I got your back” link, the customer also begins to refer to QT as a place of preference, unconsciously helping them gain a better market position. Because of that, using Apple Pay provides them with benefits to achieve their goal.”
When using traditional payment platforms such as debit or credit cards, it is normal to have to pay a tax or some extra fee; this is because the point of sale system comes integrated with a fee every time it is swiped, and therefore, the business adds cost to the final bill. As a result, the customer will always have to spend a little more money than what is tagged on the products.
If the customer pays through the Apple Pay Cash system, there is no transaction fee either at the store or for using the app. Therefore, no additional money will be deducted from the final bill other than the price of the items.
Security and convenience
Practicality and security are key in creating the link where the customer feels satisfied with QT; with the Apple Pay payment system, the customer can forget to carry any card or ID since if they leave cards at home or do not want to take them, they can pay only with their cell phone or Apple Watch.
Additionally, the Apple Pay system helps to considerably reduce attempts of theft or robbery of personal items or payment instruments. Another plus point is that Apple keeps user privacy, so QT does not have access to the payment data.
In addition, the Apple Pay app is directly linked to the customer’s iCloud, which helps to reduce possible fraudulent transactions by verifying through fingerprint technology that the money belongs to the person who is paying before making a successful withdrawal.
More options, more convenience for the costumers
Allowing customers to choose from many easy and varied payment options creates the convenience, security, and linkage QT seeks in its mission. Also, not all businesses currently accept the 2P2 payment method, so relying on Apple Pay makes QT more attractive. The more versatility it has, the more convenient the store will be for customers.
Apple Pay is a practical and simple option that can help develop that customer-business link that will naturally position it in the convenience store market.