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Consumer Psychologist • Job Description, Salary & Benefits

by All about Careers
17 November, 2020 - Updated on 25 August, 2021
in Job Profiles

Consumer psychologists are people that hold a psychology degree, but are not practitioners in a clinical healthcare context. Instead, they use their degree to analyse and understand consumer behaviour, usually in the context of buying trends and product selection.

These guys use their expertise to provide insights into marketing agencies, market research organisations and companies that sell products and services to the public.

If you enter this profession, you’ll be analysing demographic data, undertaking research through interviews and focus groups, and then presenting your findings and suggestions to your clients.

Consumer psychologists’ expert insights into consumer behaviour allow marketing executives to alter their campaigns accordingly so that they can maximise product sales.

Contents

  • Salary & benefits
  • Working hours
  • Entry
  • Training & progression

Salary & benefits

Salaries for consumer psychologists in junior positions range between £15,000 and £30,000 per annum, while more senior professionals may earn between £30,000 and £50,000. Consumer psychologists with over ten years of experience may earn up to £75,000 a year.

Working hours

Working nine-to-five is the way you’ll make your living and your professional life will mostly be dominated by office-based work.

However, project-based assignments across different markets, products and services, and geographic locations are common for many consumer psychologists, which may mean travelling around the country from time to time.

Entry

Consumer psychologist positions are few and far between. It is, therefore, advisable to obtain a degree in psychology (2:1 minimum) to compete against other candidates.

You’ll also need a decent amount of hands-on market research experience and a detailed knowledge of marketing and consumer behaviour.

Check ➤  Leisure Centre Assistant • Job Description, Salary & Benefits

Consumer psychologists also need to have strong commercial awareness and fantastic communication and presentation skills.

Training & progression

There is no mandated training programme for consumer psychologists. It’s all about gaining hands-on experience and learning from senior colleagues.

Similarly, career growth is based on your personal expertise, experience and performance.

Freelance assignments are a profitable alternative for experienced consumer psychologists. Many also turn to higher academic pursuits, focusing on advanced research across a variety of disciplines, not just consumer behaviour.

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      • Technical Interview
      • Sample thank you email after interview
      • You were fired on an application
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      • Kohl’s Job Application
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      • How To Apply For Dicks Sporting Goods Credit Card?
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      • How to make Furniture Row credit card payment?
      • Bed Bath & Beyond’s Credit Card Payment Process
    • Netspend Atm
    • Trial deposit Amazon Creditbuilder
    • Transfer Money From EDD Card to a Bank Account
    • Credit online shopping
    • Transfer funds with Routing and Account Number
  • Student loans
    • Increase Total Loan Balance
    • Bad Credit Loans Urban BCL
    • Reduce Total Loan Cost
    • Canceling Student Loan Debt
    • Unsubsidized Student Loan
    • Borrow money from a millionaire
    • H&R block Emerald Advance
    • Chevy offer 0 Financing
    • Days Mortgage Approval
    • Mortgage on 1 million
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    • Subscriber Id Insurance Card
    • United American Insurance Provider Portal
    • Unregistered Vehicle with Insurance
    • Home Insurance Claim Adjuster Secret Tactics
    • Agi renters condo insurance
    • Walgreens accepted insurance
    • Dentist that take caresource
    • Redpoint county mutual insurance company
    • Insurance walgreens accepts
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    • Stop paying child support
    • Home depot health check
    • Beat contempt of court for child support
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