Many companies are now incredibly keen to make sure that their practices, processes, products and procedures are ethical, sustainable and environmentally friendly. In short, they see themselves as having a ‘corporate social responsibility’ (CSR).
This commitment to corporate social responsibility is partly for philanthropic reasons, but an impressive CSR strategy can also enhance a company’s reputation and thus maximise its profitability.
If CSR initiatives are publicised effectively, they can make the company more attractive and reputable in a variety of ways. For instance, they can help the recruitment process by attracting the best candidates, and they can actively reduce outgoings by helping the organisation to cut down on its consumption of valuable resources.
But how can companies make sure that their endeavours have a positive impact on society and the environment? Well, they hire a dedicated corporate social responsibility manager, of course!
Corporate social responsibility managers are responsible for defining and developing the strategies which underpin a company’s CSR objectives. They conduct research, come up with ideas, develop policies, create detailed plans, build relationships with partner organisations, and then implement and coordinate a range of activities and initiatives which are designed to have a positive impact on the environment and local communities.
A corporate social responsibility manager’s job also tends to involve aspects of marketing and publicity. Indeed, if you enter this line of work, you will act as an internal and external representative for your company’s CSR policies and projects. You’ll be responsible for raising awareness of your company’s commitment to CSR and generating publicity around your organisation’s altruistic endeavours.
Finally, corporate social responsibility managers are also responsible for recruiting, managing and training junior staff members.
