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What is an Integrated Marketing Agency?

Some agencies specialise in digital marketing; some focus their efforts solely on experiential marketing; and others do nothing but direct marketing. Integrated marketing agencies, however, are a completely different kettle of fish.

Integrated marketing agencies are a little bit like Toys R Us. Ok, they’re not “magical places” with “toys in their millions all under one roof.” However, if you replace the word “toys” with “marketing solutions”, you’ve pretty much hit the nail on the head.

Essentially, integrated marketing agencies are companies that can satisfy all of their clients’ marketing needs under one roof.

Integrated marketing agencies have the capacity, resources and know-how to implement a range of different marketing strategies in one cohesive effort. These companies boast large teams of professionals with different areas of expertise across a wide range of marketing and communications disciplines.

These different teams then work together to make sure their clients’ campaigns are as efficient, coherent, consistent, harmonious and, therefore, as effective as possible.

Most integrated agencies offer a combination of all, or some of, the following services: digital marketing, direct marketing, experiential marketing, PR, advertising, guerilla marketing, social media, sales promotion, B2B communications, mobile marketing, shopper marketing, sponsorship, CRM, graphic design, copywriting and brand strategy.

Why do integrated marketing agencies exist?

The rise of digital media means that there is now a more diverse range of marketing channels available to companies that wish to promote their products or services. Integrated marketing agencies save companies time and money by offering all of those services in one place.

Integrated marketing agencies offer their clients a package service, which brings together online and offline marketing efforts in a consistent and balanced way. This gives marketing campaigns added depth and breadth. What’s more, it maximises their impact.

What kinds of jobs are available at integrated marketing agencies?

The whole gamut of marketing, PR and advertising jobs are offered by integrated marketing agencies, from art director, copywriter, planner, marketing executive, brand consultant and media buyer to PR consultant, graphic designer, social media expert, web developer, experiential marketer and sales promotion account executive.

Also, the structure of integrated marketing agencies means that it’s slightly easier to change career direction if you really want to.

Tell me the names of some integrated marketing agencies…

Here’s a nice big list of integrated marketing agencies for you. It’s not an exhaustive list, but there might be a few on there that you’ve never heard of…

  • Ogilvy
  • JWT
  • Iris
  • AMV BBDO
  • BD
  • DDB
  • Engine Group
  • Publicis
  • Saatchi & Saatchi
  • WCRS
  • RKCR/Y&R
  • Wieden & Kennedy
  • Space
  • Cube
  • Adams Creative
  • Bite CP
  • Nexus/H
  • Madhouse
  • Momentum
  • Turn Key
  • Doner
  • JPMH
  • Lick Creative
  • Factor 3