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Advertising, Marketing & PR careers

Marketing: Face-to-face

What is face-to-face marketing?

Face-to-face marketing is precisely what it says it is: building relationships by getting directly in front of the target audience. Even in these days of advanced technology, sometimes nothing quite beats the personal nature of face-to-face or ‘field’ marketing.

As with any field of marketing, in this role you will act as the face of the client. It’s therefore important to know your role and know your client’s needs inside out.

What makes a good face-to-face marketer?

One of the common attractions of working in face-to-face marketing is the ever-changing aspect of the job. Two days are rarely the same! Your responsibilities are entirely dependent on the client you are working for: one day you could be product sampling, and the next day you might be putting together a cleverly devised marketing stunt. You’ll therefore need to be adaptable, open to ideas and have the ability to pick things up quickly and follow instructions.

You’ll need to have a ‘big’ personality and bags of energy. On top of that, politeness and good negotiation skills are also handy if you’re going to be successful in this field. Put simply, you’ll need to be able to talk to people and hold their interest. Those involved must also be well-versed in offering a fast, but clear, summary of why they are making the approach, without being too ‘full on’. Try to think of Dragon’s Den: you can only make one first impression, and it needs to be a good one.

So, if you aren’t phased by facing the public and you’ve got the energy to captivate them, there might be an open role with your name on it in the ever-effective world of face-to-face marketing.