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Advertising, Marketing & PR careers

Marketing: Direct

What is direct marketing?

Direct marketing is a completely different type of marketing – one which doesn’t use conventional communication methods to speak to target demographics, such as billboards, TV ads and magazine centrefolds. This means you’ll be expected to get your creative juices bubbling and come up with new and exciting advertising techniques. This could be anything from online campaigns to traditional, but innovative, door-to-door flier distribution.

If you work in this area of marketing you might be raising awareness of your brand through a variety of different direct marketing channels, such as: free samples, discount coupons, competitions and prize draws, or emails that tell people all about new products and deals.

However, it’s not just about sending off a few emails or handing out goodies in the street. You’ll need to come up with new direct marketing ploys all the time. You might even be organising one-off events or presentations inside shops.

What are some essential skills for a career in direct marketing?

It’s essential to be forward-thinking, contemporary and adaptable. In such a crowded market place, direct marketing is a way of speaking to the audience differently. A successful direct marketing executive would need to be confident, have great communication skills and keep their finger glued to the pulse of society. The latter is especially important because staying on the ball allows them to keep up-to-date with what’s ‘hot’ at any given time.

Your communication skills and enthusiasm will come into play when you’re required to attend client meetings. Moreover, you’ll need to stay on your toes and be incredibly organised to make sure that all your direct marketing programmes run as smooth as silk.

So if you’re forever on top of trends, predicting the next big thing from miles away, and you’re positively exploding with revolutionary marketing ideas, a career in marketing might be just the ticket.

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