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Advertising, Marketing & PR careers

Marketing: Digital

Getting into digital marketing…

If you surf Facebook like a pro and ‘tweet’ like mad, putting your skills to use as a ‘digital marketer’ could be the way forward. As the digital world becomes ever more developed, having a good knowledge of all things internet, digital and beyond will become invaluable.

What skills does a digital marketer need to succeed?

This all sounds too good to be true, so what’s the catch? There is no catch, but an extreme eye for detail, a bucket load of energy and a vault of creative ideas are an absolute must. Working for a leading organisation or marketing agency, the role will require you to have a thorough understanding of web browsers, website design, search engine optimisation (SEO), link building and social networking. One other thing worth knowing is that digital marketing teams are expected to work at an incredibly fast pace, usually on multiple campaigns at the same time.

Getting to grips with emarketing, social networking and website creation is one thing, but it’s absolutely imperative to be in tune with your client’s wants and needs. That’s why the use of ‘web analytics tools’, which allow you to report detailed results back to your client quickly and efficiently, is definitely one skill worth polishing up on. After all, it’s no good doing a fantastic job if the client doesn’t know it’s fantastic!

Knowing how to use data is an essential part of emarketing; and a good understanding of using data in Excel will help here.

If all of this sounds exciting to you, give a shot at some marketing roles and begin your career in digital marketing!

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