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Advertising, Marketing & PR careers

Advertising: Digital/Online

Advertising via the internet

A digitally enhanced world calls for digitally-minded people. Digital/online advertising is a relatively new and exciting way of promotion that requires people with forward-thinking and innovative minds.

If you haven’t already guessed, this area of advertising all takes place online. It’s an exciting, innovative, highly creative and varied area of advertising to work in. Whether you’re an account planner, handler, art director or copywriter, you’ll be required to keep on your toes, know the internet inside-out and work well alongside other like-minded people. Working hard to meet tight deadlines can be stressful and you may begin to feel the pressure, but it can be really rewarding when you pull an amazing online advertising campaign out of the bag.

What skills do digital/online advertising roles require?

A good knowledge of the internet is one thing, but knowing what advertising campaigns work, and what gets results, is another ball game entirely. You’ll need to be able to juggle budgets, work to tight deadlines and make important decisions on where best to place adverts on the web.

Focus groups can help you determine the look of your ads. This is where good communication skills will come in handy, as you’ll be able to get ideas from the consumers you really want to reach.

Digital advertising is all about getting into the heads of your audience and delivering a message to current and potential customers through the awesome power of the internet. If you’re a tech guru and like the idea of using it to influence millions of people every day (in a non-weird, non-evil-dictator sense) then apply for some open roles and become a part of digital marketing and the rise of the digital era.