ALL ABOUT Advertising: Account Handling, Planning & Management

What are Advertising: Account Handling, Planning & Management careers all about?

A brief account… Account handlers, account managers and planners have nothing to do with the designing or copywriting side of advertising. Their jobs are all about research, strategy, administration and client relationships. Why is it important? What does it involve? Without these guys, the creative department would simply be doodling on walls and writing random slogans ...

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