The role of technology in careers information...

Created by _Jack_

15-02-2011 @ 09:29

Enhancing choice? The role of technology in the career support market is the latest report by the iCeGS (Institute Centre for Guidance Studies) on behalf of the UK Commission for Employment and Skills. It’s a pretty interesting read, especially for us over at We were particularly interested in part four: ‘How technology is reshaping the career support market’.

The problem with new technology is that it’s new. For instance, let’s take predictive text (a.k.a. T9; a piece of software/technology that guesses what you are trying to write on a mobile phone rather than having to type in each letter).

When it first appeared it seemed cumbersome and slow; I’m pretty sure I hated it. However, after some time, as more people started to use it, it began to catch on. Later still, it became a standard feature on all phones. It became the norm!

This report looks at some really innovative websites; some of which are starting to change and improve careers information. WikiJob is one of my favourites and a quarter of a million users a month shows that others like it too. is another great website and I imagine things will quickly grow in the next few months. Finally, BestCourse4Me also has a few great features. It functions really well and displays the information in a great format. Likewise, there are some great features on some other websites like

None of them are revolutionary, none of them do anything that hasn’t been done before. After all, this is careers information, not nuclear physics. However, all of them make something quicker, easier and more convenient. They are the T9 of the careers world.

Some people miss these advances. These are the same people who think a 3310 is more or less the same as an iPhone 4. Sure, they both make phone calls, they both send text messages, but it isn’t the same. Really it isn’t! And if you don’t get that, then you probably can’t see what is going to occur in careers information in the next five years.

2011 is going to see a few more changes and most notably, we hope, will be We aren’t going to be doing anything revolutionary, but we are going to do it better. We are going to be the iPhone 4 sitting next to the 3310; and having been a student not so long ago, I know which one I’d choose.

In the end, if you do what you’ve always done, you’ll get what you’ve always got.

If you are interesting in finding out more about iCeGs you can follow Tristan Hooley on twitter @pigironjoe or @icegs and the full report can be read here.